Well, that’s the name on the tin.
But what does it mean?
The things is, it’s not about moaning. For consumers it is about complaining effectively to get what you are legally entitled to. See 20 Top Tips for complaining effectively.
For more information, tips, advice, guidance, consumer laws and replace letters, GET THE BOOK! How To Complain: The ESSENTIAL Consumer Guide to Getting REFUNDS, Redress and RESULTS!
But for business, well, I have the ear of the consumer. I hear the moans and gripes every day. I know exactly what annoys consumers and you know what? Your company is in there, I guarantee it. Companies say that they listen to customers but do you? Do you really? I don’t think so, because if you did a) my book wouldn’t continue to be such a huge best-seller and b) I wouldn’t see and hear what I do day in day out and have to try and sort things out for people.
If you are a business that really wants to listen to customers, mean it when you say we want to improve things for our customers then perhaps it is time you opened yourself up to challenge. Not just do everything internally or asked consultants what they think about your customer service. Ask someone to tell you what customers ACTUALLY think. That will give you a different perspective.
If you want to find out more about what Helen, The Complaining Cow can do for you see Services.