1) Craft your tweet carefully
If you do tweet to call out a company on their poor response time, for example, take a moment to carefully word your tweet so that it clearly gets the message out to them and to the public, for the best response. Make sure you include the Twitter handle of the company (“@companyname”) so that they get to see your messages about them.
Jacob had been an emailing a company about a delivery that hadn’t arrived so he sent a tweet “hello @retailer my order hasn’t been delivered”. The company apologised and took it into direct messaging to get the personal details and order number. The company’s twitter team took ownership of the issue, contacted the courier department and located the parcel.
2) Be principled
It’s always about the principle of the thing. If it’s an injustice then be ready to fight for it, to win.
Clive told me about a delivery pass he took out with a supermarket to cover 12 months delivery. After 3 months he received an email stating he would be charged 5p a plastic bag. They had estimated 8 bags per visit, a cost of £20 a year. He contacted customer services and was told that he had had 3 months to cancel the pass. Clive said he did not know he would be charged and requested either no charge for 12 months or 70% of the delivery cost back. Clive waited on the ‘phone for a supervisor for twenty minutes. “I now have £55 in vouchers. It’s only 5p a bag but it’s the principle!” he said.
3) Write well
It’s important to make sure your correspondence is written in good English. If the correspondence is not clear, you make it much harder for the reader to understand and provide assistance. Ask someone to help you if you think your letter writing isn’t good or if English isn’t your first language.
Unfortunately, too many businesses do not welcome complaints or do not make it easy to complain. If your correspondence is written poorly, many companies will assume that you won’t take matters further and will ignore you or fob you off. I have worked with companies who put in effort to understand what people want when correspondence is poor. But others do not, so if you want a solution to your problem then make your message clear.
More tips in the best selling book 101 Habits of an Effective Complainer
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