The Complaining Cow Meets New Tesco CEO Dave Lewis

The background

Those who have been with me for a while will know that I think this is funny. Really funny. I started this blog with a complaint about Tesco back in July 2012 and how Clarke was pig ignorant compared to his predecessor and competition counterpart at Sainsburys. Then I ended up taking Tesco to court and then Tesco failed in paying up. Then there was the insect in the rice. Few others I think, then the last one was on my opinions on Clarke. Still say I was right and I saw the demise of Tesco coming years ago. The Complaining Cow’s history with Tesco for all continuing stories.

I didn’t actually mean for the blog to turn into a “Have a go at Tesco” site but it does appear to have more than its fair share of my complaints. Perhaps because Tesco is so big it therefore has more complaints, but I’m only using the one store so it is one store against all the other complaints so if you use that comparison one person one store then hey Tesco is pretty damn poor even if I shop more there than any other if you see what I mean?!

Clarke

Anyway, Tesco annoyed me so it had to be done. So when Tesco ditched the ignorant one (mind you, did you see his pay off for being rubbish? I thought that only happened in the public sector where it is more difficult to get rid of incompetence! See here story in The Independent – it was reported that Clarke got £10mill! Surely not for crying out loud? I always say customer service is not rocket science but these people clearly need a rocket stuck somewhere with a touch of reality thrown in. And Dave if you’re reading this and I know you are, then in your meeting on Thursday – yes we would all like to see Clarke pay back some money please and give it to your charity department. Not that one that begins at home, but the one that gives out to the community).

Writing to the new CEO

So where was I? Ah yes – so when Clarke was pushed I sent the new to be CEO one of these bottles. Remember what the foolish, ignorant out of touch with reality IDS said? “What is it?” Ha! I see a new career for Clarke. Anyway, Dave wrote to say thank you and would like to meet up when he started and told me to keep on complaining as that is how they would improve! Ha again!!! Wrote and told him it was a good start! He had replied at least and appeared to have manners. Time will tell if he has more than just better manners about him.

Here’s the funny part. Now, unless you are new here, you will know it amused me when the financial scandal hit the press, to go and test him. Many of my Facebook page likers agreed, many others didn’t think I would email him! They hadn’t been round very long. So I emailed him. I kindly acknowledged that he was busy but perhaps he would like to hear some customer views? Anyway, after asking me to give a few days when I was available and my replying with, any except Friday, I was given a Friday. Seriously. Anyway. I met him. Maybe he’s astute, maybe he’s mad or maybe he was plain scared! Who knows, could be all 3. But we met for just short of two and a half hours and told him there’s more! Well the man asked me for my opinions, what did he expect, he’d seen the blog?! When I told him I emailed him to remind him he wanted to meet with me because the timing amused me he said it was “cruel” in good humour mind.

The Complaining Cow meets Tesco CEO

Dave Lewis Tesco CEO & The Complaining Cow
Dave Lewis Tesco CEO & The Complaining Cow

I got offered a cup of tea straight off which was a good start and I was just about to complain here that there were no biscuits but I vaguely remember he did offer actually so I’ll give him the benefit of the doubt. Next time on the plate just there, chocolate I think. 🙂 Earlier in the year I was invited up to AO which was great, the CEO with common sense. They treated me very well and it was a really interesting experience, but one tiny thing let them down, just one. I didn’t get a single cup of tea. When I got back to the hotel I drank 3 cups on the trot I think!

By the tobacco stand – didn’t notice that, urgh. That was his fault, he chose where to stand. Have to say, didn’t give me the shudders like taking a selfie with IDS did!

So, what did I tell him? I told him what sort of image Tesco has, as if he didn’t know. I told him that Adrian said “I used to shop there always. Now I don’t, I shop at Lidl and have done for 6 years saving circa £9,000 at the last reckoning. That’s all he needs to know!” Told him to look at the list of complaints on the Facebook page to save me listing them so go add your complaints there as well as below. 🙂 He said we may have different opinions on things – I said that of course we will, but mine would be right!

Most importantly told him my Mum’s complaints about Tesco and my 6 year old son’s – that the people who choose the shopping keep giving him pink Kinder eggs and toothbrushes. He asked me if I told Dave off. I did son, I did!

Told him his job was quite easy, frankly. It is not possible that he could be as bad as Clarke and short of going bankrupt it couldn’t get much worse so there is only one way to go. Sainsbury’s had a great CEO, (look at this article in the Guardian – shows just how much he was liked and respected by employee and the public) he had very good manners. As Marcus of www.ceoemail.com said “Leahy and King were gentleman.” Being a decent human being would appear to be important in making a success of a company. Filling King’s shoes – not easy. To be fair Clarke had a similar job filling Leahy’s. But he failed. Big time. I think the new CEO at Sainsbury’s has a much more difficult job than our Dave – whether I shall go offer my help to him remains to be seen…. I really should go and test his manners shouldn’t I?

Whether Dave or his driver last when they see how long it is going to take them to get back to Richmond from Cheshunt come December also remains to be seen!

I sort of mentioned the finance situation… he was good humoured about it, possibly because I took the mickey somewhat, probably light relief, but he  did say at that this stage he was not going to defend or otherwise his finance staff.

PR Department

I found out the Tesco PR department is absolutely dire. My words not his. Tesco actually does some good stuff which we don’t know about. (I know, high praise indeed given that it’s from me but I am harsh but fair.) Someone at the top has no idea what everyone else in the company is doing and is only firefighting or doing nothing and giving no direction or the whole department is utterly useless. Now, whether that someone at the top was Clarke or the head of PR (ultimately it is the CEO of course, but for how long will the new incumbent be able to play the “It wasn’t me guv” card?) it will make a nice change to pick on a  different department 🙂 ‘cos yes I’m going back. I’m going to chat to some of his senior staff, he’s even buying some of my books for them. There better be tea and biscuits.

Tesco Customer Service Contact Details

UK customer enquiries

Tesco Customer Services
Freepost SCO2298
Dundee DD1 9NF
Tel: +44 (0) 800 505555

Email: customer.service@tesco.co.uk

Oh and looky look I give you Tesco CEO email address He apparently only gets 2000 emails a day I’m sure he’d welcome some more. 🙂

Sainsbury’s Justin King shows how to care for customers

This is a post from 2012

Last Christmas I arranged a Sainsbury’s delivery. Free delivery for over a £100 for the Thursday. Family, visitors and all that stuff ensured it was a large order. Over a week or so I added to it. Now, you have to ensure that if you change your order at all that you must checkout again. You can amend your order until 11pm the day before delivery.

So, there I was amending my order and went to checkout at 11.01pm and lost my order! I could have cried! I telephoned Customer Services who were really unhelpful. I pointed out that no-one else could have taken my slot at that time and they could fax the order through to the store particularly as the delivery was for the afternoon. They would not help.

Santa Mildrew
Happy Christmas at Sainsbury’s!

Although partly but not all my fault, I had still received poor customer service and their system wasn’t great.  So, I trawled their site (and I do think that the section has now gone!) and found some wording that suited my needs! It said something along the lines of completing the order by 11.00pm but not actually checking out. (Sorry at the point of finding all this out I didn’t know I would need to keep it all as reference for a Blog so don’t have the actual wording!) So, armed with this ambiguity, the fact that their site is slow at checking out time and the CEO’s email address from this ceoemail.com. I emailed Justin King.

So after pointing out the appalling customer service and how I would never shop at Sainsbury’s again and they would be losing a good customer and a few more moos here and there I requested that I still got my order even paying for the delivery for the following day if necessary as I appreciated that he would not read the email until several hours later. (That was kind of me I felt).

The response was amongst the cream of the crop in the hundreds of replies to complaints over the last few years. Justin King responded personally. Excellent start. It used to happen occasionally, but as people are getting access to CEO’s emails more readily it usually gets passed to his/her Executive Office, but at least it is not the Customer Service department. It IS more likely to get a better response so don’t be disheartened if you don’t get a response from the CEO anywhere when you complain. As for business, well look what happens when the CEO responds personally. Word gets round that you care about your customers. Care about your customers the profits will look after themselves.

Justin King apologised for the Customer Service most profusely and stated that I would get the delivery the following day and some compensation. Pretty good eh? Actually it was better than that because I got through an email from the website thanking me for the order and providing the list of my items and a new delivery date/time and another email with a £30 voucher before I even got the email from Justin King. It is of course most likely that he got someone to sort this out rather than arranging a delivery himself (I don’t think my name precedes me that much!) However, he did something and he wrote. At the very least he ensured that the Customer Service I received once the email to him had been read was superb.

Also worth a mention. I’ve often complained to Sainsbury’s and Tesco and without doubt Sainsbury’s respond more appropriately, do what they can to make amends and always provide vouchers. Treating your customers well and apologising with the word “sorry” and offering goodwill gestures encourages loyalty. Everyone makes mistakes, it’s how you address them that matters.

However, an update as of 05/05/15 I don’t think the new CEO is good for Sainsburys. Look at what he’s done with the rewards card. The jury is still out with Dave Lewis at Tesco but I do think it is going on the right direction. But who is loyal to any of them?

Evaluation

Said it before and I’ll say it again, customer service comes from the top. Justin King clearly sees that Customer Service is vital in gaining and retaining a top position over other supermarkets. It does work, I have been and will continue to use Sainsbury’s more. Compare this with Tesco customer service where there appears to be a quite different approach to customers.

Sainsbury’s contact details
Customer service email here
Customer service ‘phone numbers here
CEO email address here

Update 07/09/16

The tide is changing with a change of CEOs in both Sainsbury’s and Tesco. Sainsbury’s profits wounded in supermarket price war, Sainsbury’s nectar turns sourThe Complaining Cow’s history with Tesco

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