Tesco figures show that listening to customers pays off
Tesco has some good news at last to share at its AGM today. The first quarter trading statement shows an improvement in UK like for like sales of 1.3% and an increase of shoppers by 180,000. Consumer rights blogger, Helen Dewdney aka The Complaining Cow and author of “How to Complain: The Essential Consumer Guide to Getting Refunds, Redress and Results!”, is not surprised by the figures. Having met Dave Lewis a few times, she believes that he is being true to his word that he is listening to customers, as he has promised. “Couponing instead of just reducing prices has been something that customers have been complaining about for years” she says. “At long last Tesco is looking at this issue and it is paying off.” Whilst the supermarket price wars continue there is a point at which they will all have to flatten out and it is at that point that the supermarkets will have to offer something over and above prices to entice in customers. In contrast with competitor Sainsbury’s, which recently announced its first annual loss in 10 years, Tesco is certainly on a turnaround, the result, suggests Dewdney, of some real improvements internally and externally. Dewdney says “It looks like Tesco may be starting to lead the way in providing something different. It still has a long way to go in improving service and in other areas but Lewis has made a good start including taking the lead in ethical issues such as working with charities in distributing food that would normally have been thrown away.”
Notes to editors:
Website: www.thecomplainingcow.co.uk “How to Complain: The Essential Consumer Guide to Getting Refunds, Redress and Results!” by Helen Dewdney, current Amazon consumer guide bestseller having recently reached number 1 in Kindle and 3 in paperback and a 3rd edition is forthcoming.