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‘Serial returners’ hit by new ASOS policy

Online retailer tackles perceived abuse by online customers

ASOS changes in terms and conditions

ASOS has changed its returns policy. In a move that some might consider to be customer unfriendly, it has made significant changes to its returns policy. It hits out at serial returners and customers who wear something once and then return it

ASOS emailed all its customers regarding the new terms and conditions.

“If we notice an unusual pattern of returns activity that doesn’t sit right: e.g. we suspect someone is actually wearing their purchases and then returning them or ordering and returning loads – way, waaay more than even the most loyal ASOS customer would order – then we might have to deactivate the account and any associated accounts.”

In addition to cracking down on serial returners, Asos’ new returns policy will allow shoppers to return unwanted purchases up to 45 days from point of purchase rather than 28.

The first paragraph is the softener, extending the returns time. There isn’t a need to do this. Under the under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013  you have a 14 day cooling-off period during which you can change your mind. You have up to 14 days to inform the retailer and 14 days from then to send back the item.  There are some exceptions to this, such as bespoke items. And in any case, if people are going to return an item what difference does an extra couple of weeks make to nearly a month/

However, the second part is contentious. ASOS says that if it suspects a customer of wearing an item once and then returning it, it may ban the customer from ordering from its site. Or if a customer orders a high number of clothes and returns them too frequently they may also get banned.

From the shopper’s point of view

People buy from the Internet for a number of reasons including, for example

  • Inability to get to shops due to disability, lack of transport, lack of suitable local shops, etc.
  • Convenience
  • Choice
  • Price

There are no changing rooms on the Internet, so it isn’t surprising that people buy more items to see what fits. A couple of years ago, when wanting to find a dress for a special event, I ordered about 50 dresses! I rarely wear dresses, am all out of proportion and the thought of traipsing round shops and trying stuff on filled me with dread. So I took to the Internet and then tried on one dress after another. All but one went back.

Years and years ago we had catalogues, remember? Littlewoods, Freemans etc. We ordered from them and either paid it all off in one go or paid monthly. But all the items cost more than they did in the shops, even if you paid it all off in one go. The cost of people returning items for free was clearly factored into the cost. Big firms like ASOS should be able to cope with this, surely?

As Keshia East, beauty blogger says (see video below) “With social media, young people are buying things wearing them and returning them because they want fast fashion. It’s the culture now and firms like ASOS  feed into that”.

Your rights

Your rights when shopping online

Will this new measure work?

It’s interesting because I think it is just scaremongering. Social media was rife with suggestions that ASOS would look at social media and people’s accounts and look for pictures where people have taken photos of themselves, tagged ASOS and then returned the items. Ridiculous. If ASOS had the resources to look at that they would be far more than the loss they may be currently making from people returning items.

I doubt it will make any difference at all. Why should it? How will ASOS prove anything and would it risk the possible backfire if it got a customer’s details wrong?!

Other retailers may watch with interest, but the more innovative companies may look at comparing costs of returns against any backlash from getting things wrong and looking at ways to stop people being able to wear something once and returning it.

 

What will ASOS change in returns policy mean for consumers?

Help and advice on effective complaining

Why you should write not ‘phone to complain effectively the importance of writing not phoning when complaining

For more help on complaining effectively see Top 20 Tips How to Complain!

 

Cover of How to Complain updated 2019 large cow logoFor masses of information, tips, guidance, laws and regulations and templates GET THE BOOK! How To Complain: The ESSENTIAL Consumer Guide to Getting REFUNDS, Redress and RESULTS!

 

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Homebase customers – what you need to know

old fashioned Summer house decorated chair with cushionHomebase closing stores your rights

Homebase announced on 14 August 2018 that it will close 42 stores across the UK. They will be shut over the next 16 months in addition to the 17 which already closed their doors earlier in the year. As well as the job losses at stores, around 300 people have been made redundant at the company’s head office in Milton Keynes.

old fashioned Summer house decorated chair with cushion

Homebase gift vouchers

If you have gift vouchers for Homebase it would be wise to get them spent now. Why? Well it is likely that these 42 stores will close soon and others may well follow. You may well have to travel further to get them spent. Also, if the chain continues to have problems and closes altogether you will not be able to spend your gift vouchers at all.

Homebase returns

The same applies to having to deal with any returns. It may also be more difficult if the chain is in trouble to assert your legal rights, as it possible that stores will try and encourage you to take repairs and replacements rather than a refund. Remember that the Consumer Rights Act 2015 entitles you to a full refund up to 30 days from purchase for items not fit for purpose or not of satisfactory quality. The act applies to the company as a whole and not to a particular store.

The restructuring company Hilco, which bought the chain for £1 in May 2018 has confirmed that it is planning a Company Voluntary Arrangement. This is a formal deal between an insolvent business and its creditors by which the company seeks to keep going, often through drastic cost savings, such as closing stores.

The BBC article Homebase plans to close 42 stores and cut 1,500 jobs explains more about the background and what is happening with the chain.  Here’s a full list of the Homebase stores that will close following this most recent announcement.