O Come All Ye Faithful… Shoppers

Ding Dong Merrily, or Not?

It’s the first of December today. That’s when Christmas festivities can start, right?

Apparently not. They now seem to start much earlier, with music already being played in shops and the same old tunes playing over and over again, driving staff crazy in the process.

A couple of weeks ago I posted about Christmas songs being played in the shops in November. Most people said it was too early. Some thought that retailers believed it helped increase festive sales.

Daryl Mitchell from Freedom Music, who works with retailers in providing overhead music and messaging, said that we would find that most retailers have 20% Christmas tracks during November. That ratio will increase in December to 40% and 60%. Most shops will then increase up to 80% during the week before 25 December. “We partner with over 300 of the major retail brands on the high street and none of them play Christmas music all day every day during November”, he said.

Perhaps smaller retailers don’t adhere to this but consumers feel that it is the big brands that are constantly playing Christmas music.

So, guess what I did? I ASKED consumers. I did that little thing that so few retailers do, because think they already know best. On my Facebook Business page I simply put:

Christmas songs playing in shops in November.
Thoughts?!

The majority, 68% of respondents, said they did NOT like it. 8% of those replying even said it made them walk out of the shop.

Comments included “makes me even more inclined to shop online” and “Awful, I leave the shop straight away!” Although one did say “Yay!!! Me and my toddler were having a snazzy dance to Xmas songs in Morrissons and he loved every minute of it.”

Perhaps it is good for those companies aiming at people with young families?

One person said “Here in Haywards Heath we have had to put up with it in Mark’s and Spencer, staff and customers alike have complained. Meanwhile, in Crawley Mall a poll was conducted and they will not start until 1 December, the right decision, I feel.

There it is again… asking consumers (and your staff!) and acting upon the responses.

Not one person who works, or has ever worked, in retail said they were happy with it though! Retailers would do well to listen and act upon feedback from staff. After all, happy staff provide better service….

A gin store in York banned cheesy modern Christmas music for the sake of its staff. They play Christmas music but there’s a cut off for anything after the 1960s!

Do you think that bosses believing they know better than their customers and staff, who speak to customers every day, about what they want is an arrogant way to behave?

How to save money when shopping for Christmas and in the sales

 

How to save money when shopping for Christmas and in the sales

Saving money at Christmas time

Below are a number of posts that may help you through the most expensive period of the year.

Christmas stocking to decorate a reverse advent calendar for the foodbank

Shopping in the run up to Black Friday

10 Top Tips for getting the best from Black Friday tips for making sure you save and don’t overspend

Make Light Work of Black Friday comprehensive guide to shopping around Black Friday

Shopping in the run up to Christmas

How to keep the “Happy” in Christmas shopping your rights when shopping this Christmas

Christmas shopping all wrapped up with Ten Top Tips similar post about rights when shopping this Christmas

Christmas is coming… are online retailers getting fat? National Consumer Week covering how to protect yourself when shopping online

Consumer reviews pros, cons and who uses them? what you need to know about reviews too

Keeping the festive cheer in Christmas shopping 10 top tips for saving money when Christmas shopping

 

Tips for Christmas shopping

After Christmas

Christmas presents, returns – your rights when you can return items and when you can’t

What to do with the ghost of Christmas Present? when you can’t return items there are more options than regifting and the charity shop

The top 10 tips for winning in the sales how to save money in the sales

Looking a Gift Card in the mouth? – warnings about when and how to use

Christmas decorations border how to save money when shopping Christmas and sales

For when things go wrong

Cover of How to Complain updated 2019 large cow logo

For lots of help, consumer laws, advice and  templates GET THE BOOK! How To Complain: The ESSENTIAL Consumer Guide to Getting REFUNDS, Redress and RESULTS!

 

 

 

 

101 Habits if an Effective complainer book cover with logo

 

101 Habits of an Effective Complainer designed to improve the way you look at and make complaints. Each page gives you a complaining habit to consider and an example of how and why it empowers you to become more effective in getting the results you want.