About Helen Dewdney – Who is The Complaining Cow?

About Helen Dewdney, The Complaining Cow

Quick Helen Dewdney Bio

Portrait photo straight bob hair brown and copper highlights Helen DewdneyHelen Dewdney is a trusted Consumer champion helping businesses to improve customer service through unique customer insights and perspectives. Helping businesses to increase sales by reducing the risk to reputation, finances and impact on customers.


As a freelance journalist, consultant, blogger and author she appears as an expert on BBC Breakfast, The One Show, Rip Off Britain, ITV, Radios 2, 4, 5 and various local and national media. Talking about topical consumer issues, customer service and asserting your your legal rights she empowers people to get the best redress you can.

See the YouTube Channel for media clips too.

The Complaining Cow in the media

Helen behind books signing, film strip of tv, radio newspapers, logos


Helen Dewdney Consumer Champion Showreel

Helen also does this sort of stuff! See Case study: Tesco and a consumer champion From court to exclusive interview and more.

Tesco | Complaining Cow meets Dave Lewis and Matt Davies

Helen Dewdney, The Complaining Cow Services

Helen offers a variety of Services for consumers. Complaining for people.

She also works with companies on improving customer service and complaint procedures and processes. See businesses Services for workshops, consultancy, mystery shopping, speaking and more.

Helen Dewdney, The Complaining Cow Publications

book Logo cartoon cow at a laptop of book cover. How to Complain: The Essential Consumer Guide to Getting Refunds, Redress and Results!


How to Complain: The Essential Consumer Guide to Getting Refunds, Redress and Results! First published in 2014 and regularly updated with free downloads and new publications.





101 Habits if an Effective complainer book cover with logo


101 Habits of an Effective Complainer. Each page gives you a complaining habit to consider and an example of how and why it empowers you to become more effective in getting the results you want.





Ombudsman Omnishambles The UK ADR landscape 20 months on...


In April 2016 co authored, with Marcus Williamson, Ombudsman Omnishambles: Serious unresolved issues affecting the operation of the ombudsman ADR system in the UK. This was followed up in February 2018 with More Ombudsman Omnishambles: The UK ADR landscape 20 months on. These reports heavily criticised the approval and oversight of providers. More information on these reports can be found here.




Fire Whirlpool The tumble dryer story without the spin


In April 2016 Helen wrote a report outlining the whole story to date. It includes contradictions, results of Freedom of Information Requests Helen made to Government departments and Peterborough Trading Standards, London Fire Brigade statistics and recommendations, research and investigations. All in one place. Whirlpool. The Tumble dryer story without the spin

Free download Customer Service: 5 ways to get rave reviews & referrals a few tweaks to your customer service can help you reduce risk to reputation, finances and impact on customers and increase sales.

Customer Service how to turn customers into superfans raving about your products/services