About Helen Dewdney – Who is The Complaining Cow?

About Helen Dewdney, The Complaining Cow

Quick Helen Dewdney Bio

Portrait photo straight bob hair brown and copper highlights Helen DewdneyHelen Dewdney is a trusted Consumer champion helping businesses to improve customer service through customer insights and perspectives. Helping businesses to increase sales by reducing the risk to reputation, finances and impact on customers.

She is the This is Money Consumer Fightback columnist. She appears as an expert on BBC Breakfast, The One Show, Rip Off Britain, ITV, Radios 2, 4, 5 and various local and national media. Talking about topical consumer issues, customer service and asserting your your legal rights she empowers people to get the best redress you can.

See the YouTube Channel for media clips too.

The Complaining Cow in the media

Helen behind books signing, film strip of tv, radio newspapers, logos


Helen Dewdney Consumer Champion Showreel

Helen also does this sort of stuff! See Case study: Tesco and a consumer champion From court to exclusive interview and more.

Tesco | Complaining Cow meets Dave Lewis and Matt Davies

Helen Dewdney, The Complaining Cow Services

Helen offers a variety of Services for consumers. Complaining for people.

She also works with companies on improving customer service and complaint procedures and processes.  See businesses Services for  workshops, consultancy, mystery shopping, speaking and more.

Helen Dewdney, The Complaining Cow Publications

book Logo cartoon cow at a laptop of book cover. How to Complain: The Essential Consumer Guide to Getting Refunds, Redress and Results!


How to Complain: The Essential Consumer Guide to Getting Refunds, Redress and Results! First published in 2014 and regularly updated with free downloads and new publications.





101 Habits if an Effective complainer book cover with logo


101 Habits of an Effective Complainer.  Each page gives you a complaining habit to consider and an example of how and why it empowers you to become more effective in getting the results you want.





Ombudsman Omnishambles The UK ADR landscape 20 months on...


In April 2016 co authored, with Marcus Williamson, Ombudsman Omnishambles: Serious unresolved issues affecting the operation of the ombudsman ADR system in the UK. This was followed up in February 2018 with More Ombudsman Omnishambles: The UK ADR landscape 20 months on. These reports  heavily criticised the approval and oversight of providers. More information on these reports can be found here.




Fire Whirlpool The tumble dryer story without the spin


In April 2016 Helen wrote a report outlining the whole story to date. It includes contradictions, results of Freedom of Information Requests Helen made to Government departments and Peterborough Trading Standards, London Fire Brigade statistics and recommendations, research and investigations. All in one place. Whirlpool. The Tumble dryer story without the spin

Free download Customer Service: 5 ways to get rave reviews & referrals a few tweaks to your customer service can help you reduce risk to reputation, finances and impact on customers and increase sales.

Customer Service how to turn customers into superfans raving about your products/services

What is this complaining effectively Helen?

I am a complainer and I thoroughly enjoy it! That does not mean I spend my time sitting around moaning about everything from my figure, through to the weather and the state of the economy. No, I complain positively and effectively! Is there such a thing? Yes. Ever been disgusted with service from a company or organisation but done nothing about it?


  • been annoyed by the way a customer services representative dealt with your complaint but you’ve not taken it further?
  • been appalled by the charges you have received for something that just wasn’t worth the money or shouldn’t have been charged in the first place?
  • wasted your time moaning about it to anyone who would listen but not done anything more?

If your answer to any of the questions was yes but the last one was no then you are NOT complaining effectively you are moaning!

When I was at college as a “not very” mature student I recall a group of us sitting round a table and gossiping about another student and how she moaned about everything and was so negative. I said that to be fair I moaned quite a lot! But a friend turned to me and said “No Helen, when you complain it’s funny.” “..and you do it for good reason” piped up another.

Is complaining negative?

I don’t think it is, but some people clearly think that complaining is negative and nothing positive comes from it. I beg to differ and wrote a post about it on LinkedIn asking what was negative about all the good positive things that had come from my complaining and blog writing. To date, those that said nothing positive comes from complaining and being negative have yet to respond!

How is complaining positive?

I do something with my complaints. Local authority annoying me? I put in a Freedom of Information request. Shop sold me an item that has gone wrong and want to give me a replacement not a refund? I write and quote the Consumer Rights Act 2015 for faulty goods and poor services. Bank charging me unfairly? I threaten the Financial Ombudsman. Poor NHS treatment? I complain using their procedures and make changes for future patients. Even been known to the quote the little used Misrepresentation Act 1967 and the Consumer Protection from Unfair Trading Act 2008. What happens? I win. I think that is pretty positive and effective!

Helen Dewdney stern face arms foldedI’m not a lawyer!  I’m bloody minded, assertive and I know my legal rights. That’s all it takes for you using these tips to get back something for the inconvenience and out of pocket expenses you incur when something goes wrong.

So this blog is all about complaining! So hopefully you’ll enjoy it and find it useful as I describe the various companies and organisations to which I have complained and made money. I won’t say no if you want to butter me up to write your complaint letter for you either!!!

(I do feel the need to put in an aside here though, that everyone needs a good moan and people who arephoto of Helen Dewdney always cheerful and never moan about anything are positively weird!) I’m sure I’ll add some non money generating complaints in as I go along too! I can smile too!

How it started the story of how the blog got started…

Connect with Helen Dewdney, The Complaining Cow

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