It was the third day of Customer Service Week on 07 October 2020. The theme was Recognition: Celebrate your customer service heroes. I wrote this article.
Why celebrate staff in customer service?
How do you celebrate who is doing what that is working well? It’s important for feeling recognised so that staff feel loyal to the company and are therefore doing the best for the company. It is also about bringing about change, too.
What makes a staff member good?
What is it about a member of staff that makes them good? Is it the feedback they get from customers? Is it the service targets that they reach? Value this member of staff further by giving them some more responsibility (and paying them accordingly!) Could they run a training session? Could they do a Q and A with the team?
Buddy up staff
Buddy up staff with different skills. This has so many benefits. No-one is good at everything but two people can help each other with what one person finds difficult. This can be fun, useful and most importantly will feel unthreatening. No one from management is breathing down their neck. It’s a safe place to try out things, learn new skills and not be afraid to ask questions and get useful feedback.
Reward staff for good results!
Reward staff with cake or some other treat that you know they will like. Give the reward for reaching a target, such as the team getting the most “Thank you’s” for the way in which they handled a complaint. This is so much more meaningful and constructive than a target on numbers of complaints dealt with in a certain amount of time, for example. Staff will be competing in a friendly way to see who can be the most effective and who has made the most positive difference to customers. Making the most positive difference to customers ultimately means improving loyalty and sales.You don’t have to measure whether a customer comes back, you measure how staff made customers feel.
Customers can tell you who is good a staff member
Ask customers to nominate a member of staff whom they would like the company to reward with a small gift. Not by having to fill out an online form details for which the staff member has to circle on a receipt. These are truly awful ways to get feedback about individual staff! This puts pressure on staff and places a feeling of guilt on the customer if they don’t do it, as well as being time onerous for the customer. Think of some more creative ways of doing this. Perhaps randomly selecting customers, providing a small gift for their time in giving you feedback about their service and asking if there were any individuals whom the customer thinks should be mentioned for going over and above good service. Reward that member of staff, explaining why, which also encourages other staff.
Celebrate staff achievements
Celebrate these achievements and others. If a staff member turns a customer yelling and swearing down the phone into a customer who apologises and accepts the decision, whatever that may be, then celebrate it. These kinds of things turn around what could be hard and draining into a positive experience.
Just tell them…
Just occasionally tell your staff that they are doing a great job. When you can see someone has had a bad day, check that they are OK. Thank that member of staff. It’s the little things that matter to help foster a happy environment in which to work.
More articles on Customer Service Week
The Complaining Cow – free support for businesses
It takes 5 times as much to gain a new customer to retain one. So work on turning your customers into superfans who do much of the heavy lifting for you!
Join the Facebook Group Increase Sales through Customer Service: Compassion, Care and Integrity A private group where you can give and get support, advice and share good practice on how to improve customer service.
Free download Customer Service 5 ways to get rave reviews & referrals a few tweaks to your customer service can help you reduce the risk to your company’s reputation, finances and impact on customers and increase sales.
The Complaining Cow Services
To see how The Complaining Cow can help you improve your customer service see Services.