The Consumer Protection from Unfair Trading Regulations 2008 (updated Consumer Rights Directive) implemented the European Union-wide Directive 2005/29/EC concerning unfair commercial practices in the internal market. The Regulations replace much consumer protection legislation, including Part III of the Consumer Protection Act 1987 (which dealt with misleading prices), the majority of the Trade Descriptions Act 1968 (which it mainly repeals), and the Control of Misleading Advertising Regulations 1988. The Misrepresentation Act 1967 covers similar issues too.
For a practice to be unfair under these rules, they must harm, or be likely to harm, the economic interests of the average consumer. For example, when a shopper makes a purchasing decision he or she would not have made had he or she been given accurate information or not put under unfair pressure to do so.
The regulations prohibit trading practices that are unfair to consumers. There are four different types of practices covered:
A general ban – on conduct below a level which may be expected towards consumers (honest market practice/good faith).
Misleading practices – a practice misleads through the information it contains, or its deceptive presentation, and causes, or is likely to cause, the average consumer to take a different transactional decision specifically; general misleading information, creating confusion with competitors’ products or failing to honour commitments made in a code of conduct.
Aggressive sales techniques using harassment, coercion or undue influence – significantly impairs, or is likely to significantly impair, the average consumer’s freedom of choice or conduct in relation to the product through the use of harassment, coercion or undue influence – and thereby causes him to take a different transactional decision.
31 specific practices (that would be two long boring pages of post! It is pretty thorough though and all of them are listed in the book).
You are also covered regarding unfair contracts with the Consumer Rights Act 2015.